| A | B |
|---|
| obtaining,developing, & improving a product | product/service management |
| deciding how much to charge for goods & services | pricing |
| the aded value of a product in economic terms | utilities |
| providing customers with goods & services they want | selling |
| planning, promoting, distributing products | marketing |
| tangible items | goods |
| percentage of total salws generated by competing companies | market share |
| deciding on how goods get into customers' hands | distribution |
| businesses that buy products for use in their operation | industrial market |
| product, price, place, promotion | marketing mix |
