| A | B |
|---|
| Monospace | letters share an equal amount of horizontal space, no matter their size |
| Proportional | letters take up space relative to their size |
| Leading | a typeface vertical line spacing that sets the expansion between lines of text |
| Kerning | horizontal spacing between letters |
| Tracking | vertical spacing between large blocks of text |
| Serif | text characters have attributes(little protruding lines) on the tips |
| Sans Serif | characters do not have attributes on the tips (sans means without) |
| Ornamental/Decorative | elaborate typeface designed strictly to catch the eye used often as headlines |
| Script | characters appear to have been written by hand used for formal productions |
| Typeface | the basic design of a character |
| Font | a specific size, weight, and style applied to a character |
| Font style | the slant and weight of a character, such as bold or italic. |
| Font family | a group of similarly formatted typefaces |
| Typography | the design of the characters and the way they are presented on the page. |
| Sans | without |
| Medium | A usability and readability issue that considers a font choice is legible on a computer screen, examines the leading, kerning and tracking, also tests size, style and spacing of font |
| Target Audience | A usability and readability issue that considers who will read or see the project |
| Negative Space | aka "white space" Design element intended to give 'breathing room' or space between objects on a page |
| Positive Space | the length width and depth of objects (the objects on a page) |
| Budget and Deadlines | A system approach that occurs early in the collection process of web page design that sets the deadline for the final product |
| Collect Information (step 1) | A systems approach step that involves client interview, target audience identification, purpose of site, types of documents, colors and copies |
| Plan Development (step 2) | A systems approach step that may include a proposal, price quote, contract, design team formation, and action plan |
| Brainstorming (step 3) | A systems approach step where designers get inspiration and sketch out ideas |
| Experiment (step 4) | A systems approach step that keeps the original goal in mind, gives some options to the client , and consists of experiment with color schemes and graphics |
| Proofread (step 5) | A systems approach step that requires proofreading, sharing pages for others to proofread to avoid spelling or grammar errors |
| Revise (step 6) | A systems approach step where you get client feedback and make changes (revisions) until they are satisfied |
