| A | B |
|---|
| marketing mix | a business tool used in marketing products, often crucial when determining a product or brand's unique selling point. The 4 p's - price, product, promotion and place |
| marketing management | a business discipline which is focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities |
| marketing strategy | a process that can allow an organization to concentrate it's resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage |
| personalized | adapted to the needs of an individual |
| service | action or work that is produced, then traded, bought or sold and then finally consumed |
| service quality | comparison of a customer's expectations as it relates to a company's performance |
| consumer | the one who pays to "consume" goods andservices produced. They play a vital role in the economic system of a nation |
| customer retention | an assessment of the prduct or service quality provided by a business that measures how loyal it's customers are |
| customer service | the act of providing services to customers before, during and after purchase |
| inseparable | not able to separate; bound together permanently |
| intangible | incapable of being perceived by the senses |
| tangible | touchable; able to be touched or felt |
| value | a customer's perception of relative price and performance |
