| A | B |
| awareness | how well-known something is |
| downmarket | cheap, of inferior quality |
| a drawback | disadvantage |
| an exclusive outlet | shop which sells only one make or range of products |
| fashionable | chic, in vogue, elegant, stylish |
| an outlet | a place where products are sold |
| prestige | high status, renown, reputation |
| prestigious | famous, well-known, renowned |
| profit margins | the money a company makes over and above the costs it has |
| a resort | place where people go for holidays |
| a subsidiary | part of a group owned by a parent company |
| turnover | the amount of business you do, expressed in figures, usually the same thing as total sales |
| unlawful | against the law, not allowed |
| upmarket | expensive, of superior quality |