Marketing Objectives

Rate the following thirteen marketing objectives based on your need for the outcome suggested. 1 (low) to 10 (high).
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  1. Awareness
     
      1 2 3 4 5 6 7 8 9 10  
    0  10


  1. Building a Mailing List
     
      1 2 3 4 5 6 7 8 9 10  
    0  10


  1. Community Goodwill
     
      1 2 3 4 5 6 7 8 9 10  
    0  10


  1. Excitement
     
      1 2 3 4 5 6 7 8 9 10  
    0  10


  1. Frequency
     
      1 2 3 4 5 6 7 8 9 10  
    0  10


  1. Generating PR
     
      1 2 3 4 5 6 7 8 9 10  
    0  10


  1. Generating Traffic
     
      1 2 3 4 5 6 7 8 9 10  
    0  10


  1. Keeping Staff Busy
     
      1 2 3 4 5 6 7 8 9 10  
    0  10


  1. Image
     
      1 2 3 4 5 6 7 8 9 10  
    0  10


  1. Increasing Sales
     
      1 2 3 4 5 6 7 8 9 10  
    0  10


  1. Promoting Activity During Slow Periods
     
      1 2 3 4 5 6 7 8 9 10  
    0  10


  1. Staff Incentives
     
      1 2 3 4 5 6 7 8 9 10  
    0  10


  1. Stimulating Trial
     
      1 2 3 4 5 6 7 8 9 10  
    0  10





National Youth Center for Entrepreneurship
Errol A. Jones, M.Ed., MBA
Executive Director
Houston, TX