Handling Cancellations in the CA Marketplace



A red asterisk (*) indicates required questions.


  1. When a customer indicates they would like to cancel their account, how comfortable do you feel offering one save offer?*
    Very confident
    Confident
    Somewhat confident
    Not very confident


  1. Feel free to provide additional information on your above answer.


  1. When a customer indicates they would like to cancel their account, how comfortable do you feel offering multiple save offers?*
    Very confident
    Confident
    Somewhat confident
    Not very confident


  1. Feel free to provide additional information on your above answer.


  1. Use the rating below to indicate your thoughts on the following statement:
    "Attempting to save a customer who wants to cancel is an extension of good customer service."*
    Strongly Agree
    Agree
    Somewhat Agree
    Disagree


  1. Feel free to provide additional information on your above answer.


  1. Use the rating below to indicate your thoughts on the following statement:
    "Attempting to save a customer who wants to cancel is a sales tactic."*
    Strongly Agree
    Agree
    Somewhat Agree
    Disagree


  1. Feel free to provide additional information on your above answer.


  1. In your opinion, what would be a comfortable goal for saving customers who want to cancel?*
    Save 5% of all cancellation requests
    Save 10% of all cancellation requests
    Save 25% of all cancellation requests
    Save 50% of all cancellation requests


  1. A customer wants to cancel because they feel Audible audiobooks, "just aren't for them." What would you do?*
    Make no attempt to save the customer
    Provide 1 save offer
    Provide 2 save offers


  1. Feel free to provide additional information on your above answer.


  1. A customer wants to cancel because they don't use the service enough. What would you do?*
    Make no attempt to save the customer
    Provide 1 save offer
    Provide 2 save offers


  1. Feel free to provide additional information on your above answer.


  1. A customer discovers they have been unknowingly charged for an Audible membership for several months. They're very upset and would like to be refunded. What would you do?*
    Make no attempt to save the customer
    Provide 1 save offer
    Provide 2 save offers


  1. Feel free to provide additional information on your above answer.


  1. A customer discovers they have been unknowingly charged for an Audible membership several months. They’re genuinely curious about the service. Once you explain it to them, they politely request to cancel; what would you do?*
    Make no attempt to save the customer
    Provide 1 save offer
    Provide 2 save offers


  1. Feel free to provide additional information on your above answer.


  1. A customer wants to cancel because the service is too expensive. What would you do?*
    Make no attempt to save the customer
    Provide 1 save offer
    Provide 2 save offers


  1. Feel free to provide additional information on your above answer.


  1. Please share any additional thoughts or questions about handling cancellation contacts.





Audible.com
Newark, NJ