Alpha University College MBAs,
Welcome to Entrepreneurship! This website contains the files and resources you need for the course. The course is based on case study analysis, through which you will gain exposure to real entrepreneurial experiences in Africa. Outside of class you will read the assigned case studies, and our class time will be spent analyzing the case studies in teams. Hard copies of cases will be distributed one week prior to the course. It is important to read the related case study BEFORE the lecture in order to be prepared for our case analysis during class.
Beyond providing important entrepreneurship concepts, this course will teach you to analyze business scenarios in a team setting using critical thinking skills, which will enhance your ability to successfully manage and lead an organization, startup or otherwise.
I look forward to working with you!
Regards, Thomas
COURSE FILES:
Lecture 1
Case Study: Rwanda Backpackers
Rwanda Backpackers exercises
Lecture 2
Case Study: Femu Advertising
Femu Advertising exercises
Lecture 3
Case Study: Spark Schools part one
SPARK Schools part one exercises
Lecture 4
Case Study: Spark Schools part two
SPARK Schools part two exercises
Lecture 5
Case Study: Donovan Marks
Donovan Marks exercises
Lecture 6
Course wrapup